Wondering how to get Instagram followers in 2021 — without paying for bots or different spam ways?
While it’s not as simple as it once was, you are possible to get more followers on Instagram in 2021…you just need to know the right ways! Let’s dive right in.
Get Instagram Followers in 2021
Tip 1: Post Consistently
There’s no denying the importance of being consistent on Instagram.
By posting frequently, you’re essentially letting your followers know what to expect from you — whether or not it’s daily Instagram Stories, a bi-weekly Reel, or a number of feed posts every week.
Posting more consistently can even help with your Instagram engagement. When your followers expect you to publish, they’re more likely to engage with this content.
That being said, keeping a consistent posting calendar isn’t always simple. Whenever you’re juggling content creation, it may be time-consuming to manually post every day alongside different enterprise duties.
For a fast solution, you can use a scheduling tool that helps to schedule your photos, videos, carousel posts, and more with only a few clicks.
You may get content out even once you’re tremendously busy by planning and scheduling your Instagram posts upfront. It’s an enormous time-saver!
TIP: Test with a posting frequency and see how your followers respond. If you see a rise in followers and engagement from posting every day (or every other day) — do that!
Tip 2: Make A Strong First Impression
According to researchers, within the first 7 seconds of meeting you, individuals will have a strong impression of who you are — and it can be even shorter online.
With that in mind, your Instagram bio and feed can significantly influence whether someone taps “follow.”
The first step is to write a compelling Instagram bio that clearly describes what your brand does and who it’s for (aka your target audience).
If you have character space, you may also include your values or a fun tidbit about yourself to differentiate you from opponents in your niche.
Once you have a bio you’re pleased with, creating a cohesive feed (or Instagram aesthetic) can help make an excellent first impression on anyone who finds your profile.
Does it follow some kind of pattern like entrepreneur Jasmine Williams? Or is it a mix of product and lifestyle posts like agency Studio Sophomore?
No matter what you decide, it’s essential to be consistent. Having a feed that describes your brand and is appealing to your target audience can be a surefire way to get them to click the follow button.
For more tips on making a great first impression, bookmark this post: How to Create the Perfect Instagram Bio.
Tip 3: Create Instagram Reels
Instagram Reels are a creative way to get new Instagram followers for your account.
Why? They have incredible reach (you will get thousands of views) and if you have a public account, they’re discoverable via the Reels tab.
There are many ways to make use of Instagram Reels for your business — we’ve seen tips and tricks, how-to videos, behind-the-scenes content, and more.
And as Instagram recently announced that it’s no longer just “a photo-sharing app”, it’s a good suggestion to start incorporating more video content in your strategy.
If you need some Reels inspiration, take a look at this blog post: 15 Instagram Reels Ideas.
Tip 4: Nail Your Caption Strategy
Are your captions hook-worthy with strong call-to-actions (CTAs)?
Having an effective caption strategy might help you improve engagement and get more Instagram followers.
Instagram educator Elise Darma suggested that the next formula for creating engaging captions: headline, setup, share, bridge, and CTA.
For the headline, lead with something thought-provoking or exciting — what’s going to capture their attention immediately? Instagram only shows the first 1-2 lines of your caption in the feed, so make it work.
For the setup, you’ll need to pull them in further. What’s the context they need to know?
Next, you’re going to share what you actually need to say to your followers, whether it’s a story, answering FAQs, or a how-to video. This is the “value” part of your caption, so feel free to use as a lot of space as you need.
Then, use one or two bridge sentences to reiterate why your followers ought to care and what’s in it for them.
And finally, finish with a strong CTA. This may be as simple as leaving a comment on the post or clicking the link in your bio.
Need more help writing captions that convert? Take a look at our Ultimate Guide to Writing Good Instagram Captions.