Based on Instagram, 81% of people use the platform to research products and services. What will they discover when they land on your profile? Is your profile visually appealing and interesting? Does it show the best possible image of your brand? In case you’re serious about creating an Instagram profile that actually wows your audience, you need to be using an Instagram grid. In this article, you will discover some of our favorite Instagram grid examples that you should use to inspire your own Instagram grid design.
Instagram grids are themes you should use to create stunning designs from your profile feed. Instagram grids are sometimes known as Instagram “puzzles,” and you can create them by importing related posts to your feed, combining the pictures to create a cohesive image. They usually include nine or 12 posts and there are several several types of Instagram grids that are popular with Instagram marketers.
7 Instagram Grid Examples to Inspire
Instagram grids follow a selected pattern using colors and imagery to let customers learn more about your brand. In fact, there are several types of Instagram grids that you should use, depending on what works for your content and your audience. Here, we’ll cover 7 types of grids along with real-life Instagram grid examples for each type. We encourage you to not copy the examples but rather use them to get more inspiration for creating your own Instagram grids that really make your brand pop.
1. Squares
If you’re searching for an Instagram grid layout that does not require tons of planning but still looks like it does, just sticking with one or two colors for your photos and using a consistent filter on every picture is your best bet. Using similar colors makes your profile feed look intentional without spending tons of time thinking about which photos to include.
Here’s an example of this Instagram grid from The Minimalist Instagram feed showing that you do not need flashy colors to create a stunning profile feed:
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In fact, if you wish to use flashy colors, this example from Sam Ushiro’s Instagram shows that it really works just as well:
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2. Rows
This Instagram grid instance is based on a 3×3 grid with a complete of nine squares. For this grid, you will be using a visual pattern for each set of three posts. This might mean using specific color schemes, using complementary colors with a cohesive theme, or something else.
Here’s a wonderful Instagram grid using rows from William.Wanderlust:
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Here’s an example from a brand that opted to make use of alternating picture and text post groups in each row:
Source: instagram.com
3. Columns
This Instagram grid kind is similar to rows except the content is arranged vertically. Some Instagrammers use colorful pictures in the first and last columns with an easier picture or text in the middle column. Let’s check out a few Instagram grid examples for this grid kind.
Here’s an example from My Simple Gram using two photos on the outer edges with simpler photos in the heart column:
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In this instance, the brand has opted to use photos for the first two columns with text-based post photos in the final column:
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4. Checkerboard
The checkerboard Instagram grid is visually interesting whether your content is image-heavy or text-based. The most effective part is that it looks really fancy, however, all it takes is two types of posts that contrast each other. Then, you just alternate the post photos for the checkerboard effect.
Here’s an instance of the checkerboard pattern using text-based photos only:
Source: instagram.com
This instance from Be Seen Optics SD shows a checkerboard sample using a combination of picture and text-based posts:
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5. Borders
As you will see within the Instagram grid examples below, borders add an air of elegance to your Instagram profile feed. The images are usually simple with light backgrounds and a minimalist feel. You are more likely to see this Instagram grid kind on the Instagram feeds of high-end, luxury brands.
While the images are a bit busier than you normally see when borders are used, we completely love the black borders on this example from Beautiful and Yummy:
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This instance uses thicker borders for a way more dramatic effect:
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6. Diagonals
Diagonal grids are an enjoyable play on the row- or column-based grids. They look actually complicated and, to be frank, they can be. If you want to create a completely diagonal feed, you will need four general themes for the images you use. Some Instagrammers end up feeling stuck with the themes they’ve chosen, so we suggest not getting too specific on your theme.
Here’s one of our many diagonal Instagram grid examples:
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As you’ll be able to see, this grid uses diagonal text-based posts to break up the rest of the photographs. This is not a completely diagonal grid but does provide an alternative if you’d rather just select a single theme for your diagonal posts.
7. Puzzle
The final of the Instagram grid examples we will cover is the puzzle layout. The puzzle layout is pretty dramatic to take a look at. It includes images that come together to make a whole image out of your entire Instagram profile grid. This takes lots of planning, however, it’s stunning to behold. For best outcomes, each of your photos should be able to stand by itself as well as come together with the images around it to create a single image. Here’s one of our favorites from the Netflix series Dark:
Source: instagram.com