Data allows you to comprehend your audience. It shows you how they do things, what they really like, and who they are. You can certainly make business choices based on gut feeling, but you’re much more likely to hit the mark when you’ll be able to validate assumptions with the hard truths.
Data and analytics allow you to measure the influence of your marketing efforts across different channels to see if there’s something you should do differently — like target a different audience, publish at the best times of day, or experiment with a new content format.
Social media isn’t any different than other elements of your marketing in the sense that it can be measured and improved upon. That’s the reason why you’ll create a more effective Instagram strategy using Instagram Insights.
What are Instagram Insights?
Instagram Insights is a function that allows Instagram Business Account users to see analytics related to their profile and posts. From this data, you’ll identify what your audience likes and engages with the most to enhance your Instagram strategy.
Here are the analytics on this channel that marketers should know and understand — and the way to use them.
To make use of Instagram Insights, you need to first have a business profile. If you’re already using a personal account, you’ll be able to switch to a business profile. Here’s the way to convert your account in a couple of simple steps.
Convert Instagram to Business Profile
- Create a Facebook Business Profile for a similar persona if you haven’t already.
- Ensure your Instagram profile is public. Private profiles can’t be used as business ones.
- Back to the Settings page and tap “Account.”
- Choose “Switch Account Type” and select “Switch to Business Account.”
- Follow Instagram’s prompts to arrange your business profile.
- Tap “Done.”
1. Create a Facebook Business Profile for a similar persona if you haven’t already.
An Instagram business profile will let you access extra features and tools that will help you grow your audience. However, in order to arrange an Instagram Business Profile, you will need to have a Facebook Page for your business. It is through Facebook that you add payment credentials and more. Click here for instructions for setting up your Facebook Page if you do not already have one.
2. Ensure your Instagram profile is public. Private accounts cannot be used as business ones.
You need to grow your audience and have your posts seen by Instagram users who aren’t familiar with your brand. For this reason, your Instagram profile will need to be made public earlier than you convert it to an official Instagram Business Profile. Here are the steps:
#One: Navigate to your profile and tap the hamburger icon in the top-right corner.
#Two: Tap the gearshift wheel icon to access your Settings.
#Three: Choose “Privacy.”
#4: Flip the toggle subsequent to “Non-public Account”.
Your Instagram profile is now public.
3. Return to your Settings page and choose “Account.”
Go to the Settings page by clicking the hamburger icon and tapping the gearshift wheel icon. Alternatively, you should use the back button on your phone to get there.
Tap Account in the Settings menu.
4. Choose “Switch Account Type”, then “Switch to Business Account.”
By choosing Switch to Business Account, you are successfully converting your Instagram Profile into an Instagram Business Profile.
5. Follow Instagram’s prompts to arrange your business profile.
Instagram will ask you to review and change details about your business together with business category, contact information, and more. You will also be prompted to select the Facebook Page you need to be associated with your profile (from Step 1).
6. Tap “Done.”
When you set up a Business Account, you’ll be able to begin to make use of Instagram Insights. Here’s the way to start.