Attract More Leads with These 9 Instagram Video Ideas

Instagram video ideas

Instagram videos have risen dramatically in popularity over the past year, with many companies finding success in using them to engage with their customers and attract new leads. Whether you’re running a B2B or B2C business, you can harness the power of Instagram videos to benefit your marketing and sales efforts by posting high-quality content that your followers will be excited to watch. Here are 9 Instagram video ideas to get you started on creating your success on the platform.

9 Instagram Video Ideas to Help You Attract More Leads

1. Get Personal With Behind-The-Scenes Footage

Giving your followers a behind-the-scenes look at your business is a great way to get them interested in what you do. Show them how your products are made, introduce them to your team, or take them on a tour of your facilities. This type of content will help humanize your brand and make it more relatable to your target audience.

The reel below by @thecrochetstories jumps on the “show your small business in 7 seconds” trend. It shows split-second cuts of many crochet products. This reel creates a mesmerizing montage designed to keep audiences engaged.

example of Instagram reel introducing business to TOFU audience

2. Product Demos

If you’re looking to increase leads and sales, product demonstration videos are a great way to do it. Showcase your products in action and highlight their key features and benefits to give viewers a better sense of what they’re like and how they can be used. Be sure to include a call-to-action at the end of your video, so viewers know how to purchase your product.

3. How-To Videos

Instructional videos are always popular and can be a great lead generation tool for your business. Show your audience how to use your products or provide tips and tricks on topics related to your industry. You can also use how-to videos as an opportunity to mention other products or services that you offer.

4. Customer Testimonials

Customer testimonials are a great way to build trust and credibility with your audience. Showcase what others are saying about your business, products, or services in a short video clip. Be sure to include a call-to-action so viewers can learn more about your business or make a purchase.

5. Give Viewers a Tutorial or DIY Tips

There’s always someone searching for a tutorial on Instagram. You can be the one to provide it by creating a video that shows your viewers how to do something related to your business. For example, if you sell beauty products, you could create a makeup tutorial or show viewers how to style their hair using your products. If you’re a home improvement company, you could show viewers how to complete a simple DIY project.

For example, the @misfitsmarket Instagram reel describes two easy ways to prepare peppers for cooking. Instead of using long shots showing the whole process, the reel keeps audiences engaged through the 45-second video by capturing short clips of each step.

example of Instagram reel how-to video

Like many TOFU videos, this reel doesn’t add a CTA in the caption. However, after watching the video, audiences have a better understanding of how to prepare the brand’s products, which may prompt them to think about a purchase more seriously.

6. Announce a Product Launch

Creating hype around a new product launch is a great way to generate leads and sales. Use Instagram videos to give your audience a sneak peek of the new product, share information about its features and benefits, or announce a special promotion. Be sure to include a call-to-action, so viewers know how to purchase the product when it’s available.

7. Share Industry News

Staying up-to-date on industry news is important for any business, and sharing this information with your audience can help you attract new leads. Use Instagram videos to share the latest news in your industry, discuss its implications, and offer your thoughts and commentary. You can also use this type of content to position yourself as an expert in your industry.

8. Run a Contest or Giveaway

Contests and giveaways are always popular on social media, and they’re a great way to generate leads for your business. Use Instagram videos to promote your contest or giveaway, announce the prize, and include a call-to-action for viewers to enter. Be sure to include all the necessary details and requirements so participants know what they need to do to enter.

9. Highlight a Customer or Partner

Using customer or partner spotlight videos is a great way to build relationships and generate leads. Share a testimonial from a satisfied customer or showcase a project you’ve completed with a partner. Be sure to include contact information or a link to your website, so viewers can learn more about your business.


Are you looking for new and interesting ways to attract more leads on Instagram? If so, consider trying out some of these Instagram video ideas we’ve shared. By mixing up your content strategy with creative and engaging videos, you can increase your chances of standing out from the competition and attracting more leads. Have you tried any of these tactics before? What was your experience? Let us know in the comments below!

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