New Instagram Video: Combining IGTV And Feed Videos

new Instagram video

From October 5th, Instagram started combining IGTV and videos on the Instagram feed into one format. They call it Instagram Video. Instagram also launched a new Video tab on users’ profiles. This new combined video format will live there. It will be easier for people to explore the new video content.

We all know that video is the hottest format to tell your stories, entertain, and connect with your audiences on social media these days. And this may be the reason why Instagram develops this format and makes it simpler for users to create and discover videos on this platform.

Instagram Video Makes It Easier to Upload and Discover Videos

IGTV and videos on your feed will now be in one format. You can still upload videos in the same way as in the past. Just click on the + sign in the top right corner of your Instagram home page, choose videos from your camera roll, and choose Post.

Instagram is also launching new features like trimming, filters, and people and location tagging.

Example of creating a new Instagram video post

These videos can be re-posted through Stories or shared via direct message. Video previews in the feed will now be up to 60 seconds long. However, the video which is eligible for ads will still have 15-second long video previews.

As a creator, you can make use of this combined format from Instagram to tell your stories and engage with your fans. Or if you are a user who comes to Instagram to entertain, you don’t need to navigate to so many different surfaces to watch the content you want.

New Ways to View and See How Your Videos Work

The new Video tab will be the home for this combined video format. This will be easier for viewers to find content from creators they love. Now, you can tap anywhere on the video to enter full screen while watching videos on Instagram. Users can also choose to keep scrolling to discover new video content from creators that may interest them.

Example of Instagram video tab from @jeongja22

Instagram is merging feed post insights and video insights into one combined metric for businesses and creators. So, it will be easier for you to understand how your videos are working.

Reach New Audiences with Video Ads

With new Instagram Video, IGTV Ads are now becoming Instagram In-Stream video ads. Creators can still earn money from their long-form content, and brands can reach more viewers engaging with the long-form video. For businesses who are interested in boosting their videos to reach more audiences, the length of the video should be shorter than 60 seconds.

Video is the hottest format for visual storytelling. Keep making interesting content that inspires others to create themselves.

Bringing IGTV Ads to Creators in More Countries

Creators are the heart of Instagram culture. Creators have motivated and inspired people around the world with their creations and shared their lives with their fans. Now, creators can do more than that to grow their personal brand and earn money from Instagram.

Last year, Instagram tested IGTV ads with a revenue share model for some US-based creators, and have slowly expanded the test as they have improved the experience. Over the coming weeks, Instagram is expanding this to selected creators in the UK and Australia. IGTV ads are now becoming In-Stream video ads that will appear when people watch long-form videos from previews in their feed. This will be designed for mobile and up to 15 seconds long.

Instagram said that they will expand this kind of ad throughout the year, so more creators from the US, UK, Australia, and other countries will access it soon.

This guide is the hottest update about Instagram Video that you should know. Stay updated with more new information from us!

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