Keep reading for more benefits when you switch to the Instagram business accounts.
7. Approve branded content tags
Users with business accounts can restrict strangers from tagging their accounts as “branded content.” It’s a technique to shut down any false endorsements out there or people who may be using your name inappropriately, without permission.
To set up branded content approvals, you need to open your profile. Tap the menu button, then settings, then business, then “branded content approvals.” Right here, you’ll be able to toggle “Require Approvals.”
You may also create a list here of “Approved Accounts”—these are partners who can tag your account without explicit approval every time.
We simply authorized Kettle Chips to tag any time they want, as an example for this article… but also as a method of putting my dream of being a chip influencer out into the universe. This could be the beginning of a wonderful partnership, although at this point I do realize they might not “know” or “care” who I “am.” A girl can dream!
8. Add links to Instagram stories
Business accounts with 10,000 followers have access to Instagram’s most highly coveted feature: links! Glorious links! (Though only in your Stories, however, let’s give attention to the positive here.)
Once you reach that audience sweet spot, you’ll have the ability to add in one URL to any Instagram story. Customers will have the option to swipe up to open the link.
Congratulations on this newfound Instagram superpower, your business boss, you!
9. Manage your messages better
With an Instagram business account, your DM inbox will get sorted into three different categories, which may help you sort through large volumes of messages that may come your way.
You’ll discover one section for “requests,” another for “general” messages, and yet another for “primary” ones.
I’m hoping they add a category for “love connections” and “fan art” in the future however, for now, these distinctions should allow your brand plenty of wiggle room to keep on top of your correspondence.
10. Gives your profile some gravitas
Anyone can create a business Instagram account — it’s free, and also you don’t need to even prove that you have an official registered business.
However, having a business account still helps make your brand look serious.
Source: @smashcomedyfest
Instagram business profile vs. personal profile. vs. creator profile
Right here’s how personal, creator, and business Instagram profiles are completely different.
Personal Profile: This is the default profile you receive if you register for Instagram. You can set this kind of profile to “private,” and link it to multiple Facebook pages. You, unfortunately, don’t have access to analytics or advertising features with this type of account.
Creator profile: Designed for influencers, content producers, or public figures, a creator profile has access to Instagram audience insights and Shops feature. Posts can be scheduled with Facebook’s Creator Studio (though not with third-party scheduling instruments. Creators may also add labels to their profiles, to identify them as a blogger, an athlete, a musician, or other specific titles.
Business profile: Business profiles are the best choice for brands or companies selling products or services, because of all the reasons listed in the previous section: great advertising options, the chance to add links, the ability to schedule posts, access to insights and analytics, and more. The main drawback is that business profiles cannot be set to private… however you need the world to see what you have to say, don’t you?
Instagram business profile vs. personal profile. vs. creator profile
The way to switch to the Instagram business accounts
Ready to leap a business profile? Right here’s your step-by-step guide.
Hot tip: before you get started, your profile should be set to “public.” Private accounts are unable to be converted into business accounts.
1. Open up your Instagram profile, and choose the menu at the top right corner (the icon of three horizontal lines).
2. Tap Settings.
3. Tap Account.
4. Tap Switch to a professional account.
5.Select a descriptor for your business — whether that’s a grocery store, an artist, a band, or a clothing brand. You’ll have the choice to show this on your profile or not.
6. When you’ve chosen a category that may be considered an enterprise, you’ll be presented with the option to self-identify as a business or a creator. Select business.
7. Review your contact information, which includes your phone number, physical address, and email. These will be publicly visible on your profile, however, you’ll be able to edit or remove them at any time.
8. Connect your Instagram account with the business’s Facebook Page and click on Next. (Note that you’ll need admin access to the Facebook Page to do this.)
9. You’ll be prompted at this point to finish setting up your profile, invite friends, and share photos and videos. Your business account is all set to go.
Congratulations! Your Instagram account is now officially open for business. However, the work doesn’t stop here. Now it’s time to figure out a strategy for engagement, content, and promotion… or when you’ve got a few minutes to spare, singing a few bars of “Taking Care of Business” with me.