Now that you know what an Instagram Takeover is and why you might want to do one, it’s time to learn how to make sure your takeover is a success! Here are 8 tips to help you make a successful Instagram takeover.
8 Tips For A Successful Instagram Takeover
1. Choose The Right Account To Take Over
The first step in having a successful Instagram Takeover is to choose the right account to take over. You want to make sure that the account you choose is relevant to your brand and that there is an audience overlap so that you can reach a new group of people with your takeovers.
2. Make Sure Both Parties Are On Board
Before starting your Instagram Takeover, it’s important to ensure that both parties are on board with the arrangement. You should have a contract or agreement in place that outlines what is expected of each party, and you should make sure that both parties are happy with the terms before moving forward.
3. Plan Your Content In Advance
One of the keys to a successful Instagram Takeover is to plan your content in advance. You should have a general idea of what you’re going to post, and you should make sure that your content is aligned with the goals of the takeover.
4. Don’t Try To Sell Too Hard
If you’re using an Instagram Takeover as a way to promote a new product or service, it’s important not to try to sell too hard. You don’t want to turn off the followers of the account you’re taking over, so make sure that your content is informative and entertaining and that you only promote your product or service in a natural and unobtrusive way.
5. Be Engaging
One of the best ways to make sure your Instagram Takeover is successful is to be engaging. If you’re boring or unengaging, people are going to tune out, and they’re not going to want to follow you when the takeover is over. Make sure you post content that is interesting and interactive and that you respond to comments and questions in a timely manner.
6. Be Professional
It’s important to remember that an Instagram Takeover is a business arrangement, so you should always be professional. This means being respectful of the account you’re taking over and of the followers of that account. It also means being timely with your content and ensuring that everything you post is high-quality.
7. Don’t Overstay Your Welcome
One mistake that people often make with Instagram Takeovers is overstaying their welcome. Remember that you’re just borrowing the account for a short period of time, so don’t try to take over the account permanently. Once your takeover is over, hand the reins back to the rightful owner and move on to your next adventure.
8. Choose the Right Takeover Format
Another common mistake people make is not choosing the right takeover format. If you’re not sure what kind of takeover would be best for your brand, it’s a good idea to consult with an expert or look at examples of successful takeovers before making a decision. By choosing the right format, you can increase your chances of having a successful takeover.
Now that you know what an Instagram Takeover is and how to make sure your takeover is a success, it’s time to start planning your next takeover! If you follow these tips, you’ll be on your way to increasing your followers and growing your brand. Good luck!