Keep reading to know more about how to use creator studio for your Instagram.
Content library
The Instagram Creator Studio Content library is similar to the solution for Facebook. It’s basically a list of all the content that you have posted to your account, including archived Stories.
Navigation is simplified compared to the Facebook library. Here, you can:
- Filter content by post status or date.
- Use the search bar.
- Switch between tabs for quick access to totally different content types: all, video, photo, carousel, Stories, and IGTV.
You can even perform quick actions by clicking on the three dots icon that appears whenever you hover over a post, e.g. view, delete a post, or publish a post-draft.
When you choose “View post,” you will notice performance details, including a detailed breakdown of how other users interacted with your post:
Calendar
This part is, well, a calendar that gets all of your published and scheduled posts. You’ll be able to switch between a weekly and monthly view.
If you click on a submit, you will notice a breakdown of its efficiency.
Insights
Instagram Insights in Creator Studio show the Insights out there through the Instagram app. While it could be easier to view them on a computer rather than a mobile device, you only get access to data from the last 7 days in Creator Studio (30 days in the Instagram app).
There are two small categories in Instagram Insights:
- Activity. This category shows Interactions (actions taken on your account, e.g. website visits, calls, or texts) and Discovery (includes reach and impressions).
- Audience. Here, you’ll be able to look up your follower count, the demographics of your followers (age and gender), when your followers are online (days and hours), and where they are from (countries and towns/cities).
It’s not like Facebook Insights, Instagram Insights cannot be exported as spreadsheets.
Monetization
The Monetization tab in Instagram Creator Studio only consists of the Brand Collabs Manager. If you meet the eligibility criteria, you should use this feature to streamline working with brands, manage your portfolio and content briefs, and export the results of brand collaborations.
Brand Collabs Manager is available to Instagram creators who:
- Have public, active Business, or Creator accounts
- Get over 10,000 followers
- Have generated 100 hours of watch time on original videos or 1,000 mixed engagement (likes and comments) in the last 60 days
- Are based in the U.S.
- Have no history of content violations
The Monetization feature in Creator Studio is tailored specifically to content creators. If you wish to be a part of the Brand Collabs Manager program as an advertiser, apply here.
Roles in Instagram Creator Studio
Some actions within Instagram Creator Studio are restricted to specific roles. Here’s a rundown of the level of access needed to take advantage of Creator Studio features:
Source: Facebook
Who should use Creator Studio?
Generally, Creator Studio is a great tool for “power users.” So, if you use Facebook or Instagram for something other than scrolling from a personal account and chatting with friends, you’ll probably find the tool useful.
Most of the features in Creator Studio are tailored specifically to brands and content creators. This is a high-level rundown of the way these two groups can benefit from the feature.
Content creators
- Scheduling content in advance
- Simply monetizing video content on Facebook
- Dealing with brand collaborations
- Access to dedicated resources for content creation (e.g. gaming guides or free audio)
- Downloading performance metrics for media kits and collaboration pitches
Brands
- Scheduling and posting content to multiple Facebook Pages and/or Instagram accounts
- Tracking the performance of Pages/accounts or individual posts
- Learning more about target demographics
- Simply boosting organic content
- Working as a team to deal with interactions (comments and DMs)
- Creating profiles for returning customers to offer them more personalized customer service