When Instagram first introduced its Stories feature, it seemed like a straightforward copy of Snapchat. Yet Instagram Stories have taken off and turn into arguably the best success for Instagram.
Businesses have also realized the benefits of Instagram Stories for marketing. You can choose a highly related collection of pictures, connected to the subject of your marketing campaign, and link them together as a Story. Although most will generally disappear after 24 hours, you may pin your best Stories to your profile page. Specially, you can add a “swipe-up” link to your Instagram Stories. And make them extra versatile than everyday Instagram posts.
Yet, like all social media marketing, creating your Instagram Stories could be time-consuming, particularly if you want to add to them as the day progresses. This is where the relatively few tools that can help you schedule your Instagram Stories to come in handy. You can use these to prepare your entire Story in advance at once. And set the perfect times for every image to go live.
Why Use Tools to Schedule Stories on Your Instagram?
Saves You Time
Undoubtedly the most prominent complaint made about social media is how it may be such a time suck. And an Instagram Story can be particularly time-consuming. You usually have to prepare multiple photos that you will upload gradually over 24 hours. This can be particularly problematic in case your Instagram audience keeps different hours than yourself, requiring you to go online every time you wish to update your Story.
However, in case you use a tool to schedule your Instagram Stories, you can reclaim your time. You can put your energies into creating your entire Story when you have the time and do different valuable activities throughout the 24 hours that your Story remains alive.
Can Give You a Standard Look
Many people create their Tales on the fly. Whereas there are occasions for this, maybe as a stay occasion unfolds, it does imply that you’re prone to be getting ready your pictures and writing your copy at totally different instances. This does imply that your Tales can look somewhat disconnected and lack constant branding.
In case you choose to use a tool to schedule your Instagram Stories, however, you’ll be able to prepare all components of your Story at one time, ensuring that it has a consistent look and feel, from one image or clip to the next.
It also helps you make sure that your Story flows well. Partway through the creation of your Story, you may decide that the visual narrative will improve in case you alter the sequence of your images. You can easily do that when you are scheduling your entire Story in one sitting. However, it is much harder to achieve in case you have already published part of the Story.
This can be particularly easy to achieve once you use tools that include a Media Library, such as Later. These allow you to organize the entire parts of your Story. Most people capture the images and short videos they use in Stories on their phones. And these could be especially difficult to keep organized.
Can Plan a Whole Campaign
It depends on the specific scheduling tool, however, you will have the potential to create multiple Stories at a time, all organized with all the components uploaded, well before your followers ever sight them.
This means you could sit down and arrange an entire Instagram Stories marketing campaign, often with your other upcoming social messages too. For instance, you may choose to strip a marketing campaign across a week, with a set of seven Instagram stories (each containing 8 slides). You may easily create this entire campaign in one sitting. You should use one of these tools to set the scheduled times. Then upload all the relevant assets, prepared to be used when appropriate.
Can Optimize Your Posting Times
In case you don’t use a scheduling app for your Instagram Stories, you are reliant on being online at the times you want to add a picture to your Story. In case you aren’t the internet on at a particular time, then you simply won’t update your Story then. And you may even miss out on adding photos completely if you find yourself delayed before the Story’s 24-hour time frame is up.
Most of the Instagram Stories scheduling apps allow you to leave it to them to schedule your Stories (and the additional photos you add over the day). They may generally schedule your Stories to appear at the perfect times for your audience.