Many users on Instagram said that they want to share useful things with their friends and family. However, the swipe-up link feature on Instagram is only available for verified accounts or those who have more than 10,000 followers. So, they have no link button on the Instagram story.
Fortunately, now you can share everything you want on your stories, no matter how many followers you have. Instagram has launched a new feature for everyone to share their passion through links, gain more engagement and even earn money from this platform. Then Instagram will help you to access sharing links on your stories.
In this guide, let’s explore why the link button doesn’t show on an Instagram story. And how to get the link option back after missing or disappearing from your Instagram story.
No Link Button on Instagram Story – How To Fix It
This news may surprise you! Stories Link stickers are finally available to everyone on Instagram, even you don’t have an account with 10,000 followers. From October 2021, Instagram launched the Instagram stories link stickers and made them available to every user.
No matter how many followers that you have, you now can share web links on your stories. Then it will help you drive more traffic to your website from Instagram.
If you don’t have access to Instagram stories link stickers yet, read this guide! It may take you a few days to see this option in your stories.
Keep reading to know how to fix the no link button on your Instagram story.
What Is The Link Sticker Option on An Instagram Story?
More than 500 million people are using Instagram Stories every day. That’s half of all Instagram users!
Instagram stories will disappear after 24 hours since it was published. You can save your stories on the highlights to see them again. Instagram stories help brands tell their stories in a fun and creative way. Businesses can use stories to show their unique and personal voice on Instagram. And on top of that, it’s great when businesses can add links that lead their audiences to a specific website.
Using Instagram stories link stickers is an effective way to build brand awareness, gain engagement and drive more sales. This feature allows the users to include an external link to their Instagram stories. This is the simplest method to promote multiple pieces of content and products on Instagram while allowing analytics to help you optimize your stories strategy.
Using Instagram stories link stickers has more benefits than using swipe-up links. Here they are:
- Instagram users are more familiar with stickers than swipe-up links. They use stickers to add music, polls, tags, etc.
- Users can be more creative when creating stories with stickers than swipe-up links.
- The most important thing is that stickers allow your audience to engage with your brand, while the swipe-up link feature didn’t allow you to reply or react.
The Link Sticker Issue On Instagram Stories Is Now Solved!
The truth is that before October 2021, the Instagram stories link feature was only available to verified accounts or business accounts that have more than 10,000 followers.
At that time, users weren’t able to access the swipe-up links feature because either their Instagram account was not officially been verified by the platform or the account didn’t have at least 10,000 followers.
In case you want to verify your Instagram account, here is a quick guide for you:
Instagram Account Verification Steps
- Go to your Instagram account
- Tap on the three lines icon at the top right of the screen
- Choose the settings icon
- Choose Account
- Click on Request Verification
- There will be an online form, complete this form with your details
- Attach your ID photo (Instagram requires a Government-issued photo ID that shows your name and date of birth to review your request). You can use a driver’s license, passport, or national identity card, or other business documents such as tax filing, recent utility bill, or article of incorporation
- Make sure that all the information that you give is correct because you can’t edit or modify your request
- Choose Send photo
- Then you need to wait. Instagram will notify you about your verification status (it may take you a few weeks)
- Once approved, users can have the link sticker option for Instagram stories.
However, as we said above, since October 2021, you don’t need to have account verification to access the Instagram stories link sticker feature.
How To Use The Instagram Link Sticker
Adding a link to your Instagram story is useful to gain your conversions, increase organic engagement, and make it easier for your users to view the content you want to share.
Here is a step by step guide to add a link sticker to your Instagram stories:
- Go to your Instagram account
- Create a Story (You can use beautiful and creative media on your stories)
- Go to stickers collections
- Scroll down and choose the sticker Link
- Add the URL link that you want, you can also customize the text shown on the sticker instead of the URL.
- Then tap Done
- Now, you can drag the sticker to wherever you want on the story
- Then send to your Story
Once you’ve published your first Instagram link sticker, don’t forget to track the metrics so you can adjust and optimize your click-through rate.
If you don’t get as much engagement as you want, make sure that you have a compelling call to action. One more tip is that don’t overload your Instagram story with too much information.
Other Methods To Use Links on Instagram (If You Get No Link Button on Instagram Story Issue)
In case there is no link button on your Instagram story, these ways can help you add links on Instagram:
Link in bio
You are most likely doing this already! You can include a call to action or a link in the bio section of your Instagram profile. Some Instagram users even choose to include one specific link in their bio or use tools that let you keep many links at once. It’s known as an Instagram link tree, check out our guide to creating one.
Use your DMs
Publish your story and tell your followers that they will DM you for a direct link. It’s easy for them and an effective way to build a strong relationship with your audience since it might feel even more personal when they receive the link straight from you.
Bonus Tip: Use the DM Me sticker, so your audiences can connect with you directly with just one tap!