Does your Instagram marketing get a lot of engagement but few conversions? Questioning what to do to grow your leads and sales? Here are ways to increase your Instagram marketing conversions in 2022.
#1: Optimize Your Instagram Bio
When prospects visit your Instagram profile to learn more about your business, your bio is the very first thing they’ll see. With a limit of just 150 characters, Instagram bios need to be pretty concise. However, if you’re artistic, there’s loads of space for lead generation and gain Instagram marketing conversions.
For instance, you may begin by writing a short introduction to your business. Explain the services you provide or the products you sell together with the advantages your business provides. Use key phrases that potential customers would enter when looking for your brand or businesses like yours.
To extend the chance of your account showing in search, include hashtags in your bio, too. For example, you may include your branded hashtag or a hashtag you use to collect user-generated content (UGC) from customers and fans.
Do you still have a couple of characters left before reaching the limit? Write a short call to action (CTA) that points to your bio link and boosts lead generation. For example, you can direct prospects to click on your bio hyperlink to enter resources or to sign up for your list.
For instance, @thecopywriterclub Instagram bio features a catchy description of what the group offers and an industry hashtag to boost the search. The bio also includes a CTA encouraging prospects to DM the account for free downloadable information.
So what about your bio link? You may link to your website. However because that is the only hyperlink you get on Instagram (aside from Stories links, which we’ll take a look at below), it has to serve a number of purposes. Use an Instagram-focused landing page app to add several links to drive leads and conversions.
For instance, the @evernote Instagram bio leads to a Linktree page. The landing page includes a collection of links that point to key features the note-taking app offers and new blog posts that may help users to do more with the app.
#2: Build Trust by Providing Value
Now you have your bio link and Instagram-friendly landing page set up but how do you get people to click through to make a purchase or subscribe to your list? If Instagram users don’t know you or don’t have a reason to engage with your content, you may struggle to generate leads.
Whenever you take the time to build trust and establish credibility, you’ll have an easier time getting clicks. You may cultivate trust by offering genuine value for your audience. Relying on what you provide, that could take a few different forms:
- Clothing brands may share tutorials that detail the way to style new items or how to build a wardrobe out of a few pieces.
- Software as a service (SaaS) brands may create how-to guides that help customers to use their platforms successfully.
- Service suppliers may share ideas and tricks to help prospects grow their businesses.
Within the post, @copyposse shares a tutorial to help followers improve their copywriting abilities and build their businesses. The post clearly outlines multiple benefits and tells followers exactly where to find the free tutorial—by following the link within the brand’s bio.
Keep in mind that offering value isn’t a one-time task. Brands that aim to generate leads on Instagram continually create helpful content. For instance, @copyposse regularly shares ideas and hosts masterclasses designed to help prospects.
#3: Link Out From Instagram Stories
Whenever you share useful content in Instagram feed posts and videos, followers can continue to enter it essentially forever. Naturally, feed posts stay in your Instagram grid permanently until you decide to delete them.
Although stories disappear after 24 hours, they’re just essential for generating leads via high-value content. After all, stories are known for their authentic feel, which might help you forge more personal connections with prospects.
Plus stories have an advantage over feed posts: They help you link to an external website or add shoppable products. That means you’ll be able to generate leads or get sales right from your stories.
To link out from stories, start with your common workflow. After adding a photo or video content, open the sticker tray and add an Instagram Stories link sticker. Then enter a URL, which can lead to your eCommerce shop, a free trial signup page, a tutorial, or any other external page.
If your business has access to Instagram Shopping features, you’ll also see a shopping sticker in your tray. Add it to make your stories shoppable and incorporate even more chances for conversions and sales.
Do you want to get more mileage out of your stories? Rather than letting them disappear forever after 24 hours, you’ll be able to save your stories to your profile as highlights.
Visit your Instagram settings and open the Stories archive. Then tap on any story and choose the Highlight option in the lower-right corner. You’ll be able to create themed albums that highlight different offers, various product lines, or useful ideas and tips. Highlights stay pinned on your Instagram profile so followers can watch them easily.
#4: Set Up Instagram Shopping
If your business has an eCommerce website or the ability to sell products online, Instagram makes it even easier to generate conversions. To set up Instagram Shopping, start by linking your Instagram business account to a Facebook page.
Then connect your product catalog to the Instagram account. You are able to do this by integrating your existing Shopify or BigCommerce account or by creating a catalog in Commerce Manager. With Commerce Manager, you’ll be able to add items manually. Or you can use your Facebook pixel to track inventory on your website.
After Instagram reviews your product catalog and approves your account, you can begin using the platform’s Shopping options. Meaning you’ll be able to tag products any time you publish a feed post, a story, or a reel.
When followers see tagged products, they will tap the Shopping icon or individual items to see details like product names and prices. They will tap once more to view the item in your Instagram shop. From there, they will check out instantly or tap to visit your external eCommerce store.
In the @goodiegirlcookies post, followers can tap the product tag on the cookie box or the Shopping tag within the lower-left corner. Tapping the pink View Shop button at the bottom lets them browse the brand’s entire product line.
When you’re considering running Instagram ads to increase conversions, you’ll be happy to know that Shopping features work in paid campaigns, too. That means you can promote shoppable posts to increase Instagram marketing conversions, drive more visitors and generate more income.